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On June 25th 2026, Holly New, founder of STUDIOOFNEW, partnered with CLO to deliver an exclusive webinar exploring how Virtual Reality, CLO, and CLO AI can work together to create faster, more intuitive and production-ready digital fashion workflows. With an incredible turnout from the global CLO community, the session brought together digital fashion designers, 3D artists, educators and industry professionals looking to discover how immersive technology is transforming the f

Last week, Holly New, founder of STUDIO OF NEW and one of the pioneers of VR fashion, took to the stage at 3D London for an evening celebrating innovation across the 3D, visualisation and immersive technology industries. Hosted by Nigel Hunt and the 3D London community, the event brought together artists, designers, developers and industry leaders to exchange ideas, showcase new technologies and explore the future of digital creation. The event saw Ewan Couper talk about his

This spring, STUDIOOFNEW founder Holly New took to the stage at Fashion SVP 2026, opening one of the UK's leading fashion sourcing and manufacturing events at Olympia London. Fashion SVP brings together global manufacturers, suppliers and fashion professionals to explore the future of sourcing, production and innovation across the industry. With conversations increasingly focused on digital transformation, sustainability and emerging technologies, the event provided the perfe

One of the most rewarding projects STUDIOOFNEW has been involved in this year has been its partnership with The Vyne Community School, introducing students to the world of virtual reality, digital fashion and immersive design. Over the past few months, students have been exploring creative technologies that many would never typically encounter in a classroom environment. Through hands-on workshops, they have been learning how VR can be used as a design tool, creating digital

Recently, STUDIOOFNEW had the opportunity to collaborate with Bournemouth University on a postgraduate live brief, challenging students to explore how emerging technologies could solve real business problems across hospitality, tourism and organisational management. What stood out for us most wasn't the technology itself, but the quality of thinking behind it. Working as consultancy teams, students were asked to analyse STUDIOOFNEW as a business and identify opportunities for

“Why aren’t we being taught this earlier?” That was the reaction from a student after Holly New, Founder and CEO of STUDIOOFNEW, spent the day teaching at London College of Fashion (UAL). By the end of the workshop, what began as curiosity had turned into something far more exciting: students were already integrating the studio’s AI–VR–CLO workflow directly into their own design projects. The session explored how modern fashion design is evolving beyond traditional tools. Ins

Holly New, Founder and CEO of STUDIOOFNEW, recently contributed an editorial feature to The Interline as part of its Digital Product Creation Report 2026, exploring how virtual reality is being used within contemporary fashion design workflows. The Interline is an independent fashion and culture publication known for its in-depth reporting on fashion, technology and future-facing creative practice. Its annual Digital Product Creation Report brings together designers, techno

Holly New, Founder and CEO of STUDIOOFNEW, has recently taken the studio’s work international through teaching at HOWEST Multimedia and Creative Technologies in Belgium. The visit forms part of STUDIOOFNEW’s growing focus on international education and knowledge-sharing around advanced digital fashion and immersive workflows. HOWEST is widely recognised for its strength in immersive technologies, real-time graphics and interactive media, and is often referred to as one of Eur