STUDIOOFNEW
Immersive Fashion Workflows for a Digital-First Industry
HOLLY R. NEW
Holly New, founder and CEO, is a pioneering designer and technologist reshaping the future of fashion through immersive innovation. With a background in Fashion Design (Technology) , her work bridges the gap between creative ideation and production-ready precision by integrating virtual reality into garment development workflows.
As the world’s first fully VR-integrated fashion designer, Holly’s practice is grounded in both technical expertise and visionary thinking. Her workflow transforms how garments are imagined, refined, and realised—blending spatial design, digital prototyping, and collaborative systems that challenge industry norms.
Holly is a passionate educator and speaker, regularly presenting her research and practice at conferences and institutions. Her mission is to share the creative power of immersive technology and ensure the next generation of designers has the tools to thrive in an evolving digital landscape. Strategic, sharp, and deeply collaborative, she leads STUDIOOFNEW with clarity and ambition—pushing fashion design into its next dimension.
The Team.
Zoe Sammons
VR Knitwear & Innovation Lead
Zoe brings a deep understanding of materials and sustainable knitwear design, merging traditional craftsmanship with forward-thinking textile innovation.
Aditi Mishra
Spatial Textiles & Systems Specialist
Aditi bridges AI and textile technology to create sustainable, interactive fashion experiences that merge the physical and digital worlds.
Chris Weil
Chief Financial Officer
Chris oversees financial strategy and operations, bringing fresh insight and an analytical approach to support STUDIOOFNEW’s growth.
Michael Dance
XR Advisor
Michael is an award-winning entrepreneur pioneering spatial computing and AR, with expertise in bringing immersive technologies to market.
Mike Bradley
Business Advisor
Mike drives strategic partnerships and business growth, leveraging decades of experience in scaling innovative tech and AI ventures globally.
